What exactly is Prima Amigo? It really defies definition and product categorisation. As the car companies like to say, “It’s a segment buster.”

Either way, we still need to describe Prima Amigo; Amigo is a paintwork cleanser...It is a polymer-based glaze...It is a super-fine polish which levels up to 3000 grit imperfections. Combine all three properties and you can see why we think it doesn’t fall into any currently defined categories of car care products.